Bob Vance and Home Remodeler SEO Present
Have you mastered your profit margins — or are you growing your revenue while actually losing profitability?
In this live training, Run Your Business by the Numbers: The Metrics Every Owner Must Know, we will strip away the complexity of data and focus on the right metrics that drive real growth and better decision-making. We’ll break down the seven essential numbers every owner should track, from Customer Lifetime Value (LTV) and lead conversion rates to the simple systems you can use to monitor them without complex software.
Understanding Crucial Metrics - Discover the specific metrics that actually drive business growth and profitability.
The 7 Key Numbers to Track - Identify the essential numbers every owner must know—including Revenue, Profit Margin, Customer Acquisition Cost (CAC), and Lead Conversion Rate—and why they matter for scaling your business.
Strategies for Exponential Growth - Utilize conversion rates or average customer value to achieve significant revenue increases without necessarily raising your marketing spend.
Implementation of a Tracking System - Learn to track these numbers using basic tools like Google Sheets or CRM dashboards, along with a recommended monthly dashboard to guide your decision-making.


Bob Vance
Bob Vance, author of "Internet Marketing for Contractors & Builders", will help you unpack your Internet Marketing Strategy for 2026 and discuss more new changes from Google in order to ensure you MAXIMIZE your lead flow via the Internet.


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